The Extended team can be an ongoing service with a monthly fee, or a project intervention: a trade fair, a launch, a campaign. A trade fair can be a project in itself: prepared before, staffed during, exploited after.
Extended team
The skills your team is missing, without hiring them.
Content, campaigns, CRM, business development, operational support. Build the mix of skills you need, coordinated by one direction and connected to your sales system. Widen it as you grow, shrink it when the in-house team is ready.
The problem
It takes ten trades. Your team covers three.
In B2B companies the marketing team is often one, two, three people. They have to write content, run campaigns, look after the CRM, follow trade fairs, support salespeople and, meanwhile, answer to management. Every missing skill has its apparent fix: a freelancer for content, an agency for campaigns, a consultant for the CRM.
A year later you have five suppliers, five reports and nobody answering for the thing that counts: how many opportunities reach the salespeople. Hiring doesn’t solve it: you need very narrow profiles, hard to find, underused full-time.
The usual signs:
- A supplier for each skill, and the coordination stays with you
- Reports on every channel, none on opportunities for sales
- Hiring postponed because the right profile can’t be found
The alternatives
How to fill a skills gap, and what each route costs.
| Route | What you get | Where it jams | When it makes sense |
|---|---|---|---|
| Hiring a specialist | A person in the company | Months of recruiting; a narrow profile covers one trade and, if they leave, everything leaves with them | When that skill is needed full-time for years |
| Freelancers | Low cost, flexibility | Coordination stays with you; fragile continuity | Well-defined, one-off jobs |
| Several specialist agencies | Deep expertise on each channel | Each optimises its piece; results don’t add up | Companies with an in-house team doing the direction |
| Full-service agency with packages | A single supplier | Standard packages, activities sold one by one | Simple, stable needs |
| The Bryan Extended team | A tailored skill mix, coordinated and measured on sales | Not the cheapest supplier for a single task | When you need several skills that must work together |
How it works
A bigger team, one point of contact.
1
We analyse what is missing
We look at team, processes and current suppliers and work out which skills are really needed, and for how many hours.
2
We build the mix
For example: content and social two days a month, campaigns continuously, CRM support on call.
3
We work as colleagues
Same tools, same meetings, same priorities as your team. One Bryan person coordinates everything and answers to you.
4
We measure on sales
Qualified leads, appointments, opportunities in the pipeline: not just clicks and impressions.
5
We recalibrate
Every quarter we review the mix: add, remove, or train your team to bring an activity back in-house.
Ongoing or per project.
The skills you can add
Pick the missing pieces. We’ll think about the rest together.
Each skill has its own page. You don’t have to choose alone: in the call we work out the right mix together.
Content system
Articles, posts, videos and sales materials, designed for every stage of the buying journey.
Scopri →
Campaigns and lead generation
Advertising used to learn what works, not just to buy visibility.
Scopri →
CRM and automation
Day-to-day CRM management, segmentation, email sequences, lead nurturing.
Scopri →
Business development
Prospecting and first contacts, coordinated with your salespeople.
Scopri →
Online visibility and market analysis
SEO and presence on AI assistants as a consequence of useful content, not a race to run.
Scopri →
Media and authority
PR, observatories, industry talks: the message first, then the channel.
Scopri →
Images and video with AI
Shoots and videos without a set, for products and campaigns.
AI-ready knowledge
Company knowledge organised so people and AI assistants can use it.
Operational support
Trade fairs, events, materials, website updates: extra hands when the team is at its limit.
ACS Data Systems — 5 qualified appointments a week
An IT provider with over 50 salespeople and a marketing team making brochures. We built an in-house business development function with them and ran it together, with CRM and content serving long sales cycles.
“I have worked with many agencies and consultants, but what I have with Bryan I haven’t found elsewhere. Looking back five years, what they managed to build is incredible.” — Daniel Sperandio, Sales Operation Manager
Scopri →
Lippert — 741 leads at one trade fair, 7× the average
Two interactive stand formats, structured follow-up and campaigns to support distributors selling to retailers.
“We attend the Caravan Salon in Düsseldorf every year, but we had never collected so many leads as this year.” — Francesca Tompetrini, Marketing Manager
Scopri →
Creazione Impresa — appointments booked automatically
Years of content reorganised into a value ladder, with hundreds of email sequences that bring appointments straight into the calendar.
“I always wanted a marketing automation system, but between thinking it and actually making it work you need an agency like Bryan.” — Nicola Vernaglione, General Manager
Scopri →
VID Fire-Kill — from no marketing to a channel fed by the salespeople
Webinars with partners, interviews at fairs, a LinkedIn column and a CRM that gathers the company’s technical knowledge.
Scopri →
FAQ
Frequently asked questions
Yes, in the best sense: you buy skills, not packages. But we don’t take work away from your team, we complete it.
Yes. Many clients start with one (often content or CRM) and widen after the first results.
That is an expected outcome. We train the people taking over and run an orderly handover.
On indicators that matter for sales, agreed at the start and reviewed together.
Next step
