A half-day workshop to align the team, or a multi-step path accompanying the move of an activity inside the company. Training often closes an Extended team cycle: what we used to do, your team now does.
Applied training
Your team runs the sales system. We get it ready to.
We train marketing, sales and management to run content, CRM, AI and the customer journey in-house. On your real cases, with an action plan to apply the next day.
The problem
The tools are there. The method is missing.
The CRM is live, the AI licences have been bought, the editorial plan exists. Yet everyone works their own way: salespeople update the CRM when they get round to it, only one person uses AI well, content is written by whoever has time.
It isn’t a question of willingness. People learned the tool, not the process: nobody showed them how their piece of work connects to everyone else’s and to sales. And if one day you decide to bring in-house an activity a supplier does today, someone has to be ready to take it on.
The usual signs:
- The CRM updated “when there’s time”
- AI used well by one person only
- Content written by whoever is free, not by whoever knows
The alternatives
Four ways to train a team. Only one changes how people work.
| Route | What you get | Where it jams | When it makes sense |
|---|---|---|---|
| Catalogue or online courses | Low cost, everyone at their own pace | Generic examples; no link to your processes | Basic, individual literacy |
| The software vendor’s training | Knowledge of the tool | Teaches the buttons, not the process or the decisions | Right after activating a licence |
| Learning by doing | No direct cost | Slow; mistakes are paid for on customers | Simple, low-risk activities |
| Bryan applied training | The team works on its own cases and leaves with a shared action plan | Requires team time and an internal owner | When you want to run a process in-house, and well |
How it works
You learn on your own work.
1
We start from what has to change
Before the training we work out with you processes, roles and starting level.
2
We work on your materials
Real customers, data, content and CRM, with agreed confidentiality rules.
3
We bring the functions together
Marketing, sales and management in the same room: that is where a common language is born.
4
We leave with a plan
Every session closes with actions, owners and deadlines.
5
We come back to check
A follow-up a few weeks later to see what was applied and what got stuck.
One-off or a path.
The paths
Where our training paths start.
A base to adapt, not a catalogue. In the call we work out which one is needed, and for whom.
Customer-centred B2B lab
Buyer personas, buying journey and marketing–sales alignment, on your customers.
Scopri →
Content and channels lab
How to produce and reuse content with sustainable routines, involving the salespeople.
Scopri →
AI for marketing and sales
Concrete use cases on everyday activities, with rules of use and attention to the AI Act.
Scopri →
Coaching the in-house team
The handover of an activity (CRM, content, campaigns) from Bryan to your team.
Lawlinguists — a team of non-salespeople, +€1 million in a year
Selling broken down into simple routines, the team trained on LinkedIn and CRM, performance tracked over time. Today the main new-business channel is run in-house.
“It’s incredible how, almost without noticing, we found ourselves with sales routines and processes, with a team of non-salespeople producing such effective results.” — Riccardo Massari, Partner
Scopri →
Consorzio Agrario di Bolzano — AI as everyone’s skill
With CTM and Advanced Smart Solutions, a path for a very diverse workforce: literacy, real use cases, integration into processes and rules of use, plus a dedicated management track and an AI Act module.
Scopri →
Over Stampi — from “we don’t know what to publish” to abundant content
Content routines and pragmatic use of AI to speak the language of foreign customers, without depending on an in-house specialist.
“We were looking for a LinkedIn marketing agency. We found a real partner for our growth.” — Matteo Sarto, CEO
Scopri →
Würth Modyf — a common language across countries and teams
Alignment sessions between marketing, sales and management: buyer personas became the shared way of talking about customers.
“I have never had a clearer view of the strategy.” — Sarah Stievano, Head of Marketing
Scopri →
FAQ
Frequently asked questions
Both. For the labs we recommend the classroom: the value comes from functions confronting each other.
From small marketing teams to paths for the whole workforce, as with Consorzio Agrario di Bolzano.
In many cases yes, through interprofessional training funds. We discuss it in the call.
Yes, it is the most effective way. We agree beforehand what can be used and how.
Next step
