Strategy · Marketing · Sales

You don’t need another marketing activity. You need a system that sells.

Website, CRM, content, campaigns and salespeople only work when they work together. We help B2B companies build their sales system: we stand beside the people who lead marketing and communication, add the skills they are missing and train the team to run it.

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Market leader in 18 months

+20 points over the competitor · FLAVIS – Dr. Schär

+€1 million

in one year, with a team of non-salespeople · Lawlinguists

5 a week

qualified appointments · ACS Data Systems

741 leads

at one trade fair, 7× the historical average · Lippert

The problem

The right projects, taken one at a time.

The website needs redoing. There is a CRM, but nobody updates it. Campaigns bring in leads that salespeople never call back. Every month something new to chase: ranking on ChatGPT, the new LinkedIn format, the automation “everyone is doing”. All sensible things. The problem is that each is handled on its own, with a different supplier, and whoever leads marketing ends up as the glue between people who don’t talk to each other.

The outcome is familiar: lots of activity, lots of reports, few extra sales.

Sound familiar?

A supplier for every project, nobody holding the whole picture
Reports on everything, but “how much did it sell?” goes unanswered
Something new to chase every month, never the time to finish the last one

The shift in perspective

Every project is a piece of the same system.

A sales system is everything that takes a customer from first contact to signature, and beyond: the website, the CRM, content, campaigns, salespeople, after-sales. It works when every piece knows what it receives from the one before and what it passes to the next.

Seen this way, the website is not a communication project: it is where a prospect decides whether to talk to a salesperson. The CRM is not software: it is the memory of your commercial relationships. And visibility on search engines and AI assistants is not a race to run, but a consequence of useful content tied to a clear buying journey.

With Röhm Italia we started from a badly translated website and a thin budget. A landing page, a solid SEO structure and targeted campaigns, all built on the customer journey, created a steady flow of leads. Four years on, the model is the reference for the group’s other countries.

Three ways to work together

We stand beside you, complete your team, or train it.

The three combine: often you start with direction, add the team where needed, and train whoever will take over.

Direction

For those who must decide where to invest and make projects happen. Together we define strategy, goals, budget and the activity plan; we project-manage digital projects, from website to CRM, even if you are not technical. Hand us strategy alone, project management too, or everything through to execution.

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Extended team

For those with a small team and missing skills. Content, campaigns, CRM, business development: instead of hiring narrow specialists, add the skills you need, when you need them, coordinated with each other.

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Training

For those who want to run these processes in-house. We train people on your real cases, with an action plan to apply the next day.

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One-off or ongoing

A project to close well, or a system to grow over time.

	One-off	Ongoing
When it makes sense	A project with a start and an end: new website, CRM launch, a workshop to set priorities	A system to manage and improve month after month
How it works	Goal, scope and duration defined at the start	A monthly fee, priorities reviewed together at regular intervals
An example	Pixel Crew: two workshop sessions for a clear direction, applicable right away	FLAVIS – Dr. Schär: over six years of direction and extended team, from launch to market leadership

We can work with you either way, on a single project or beside you all year. No need to decide now: it is one of the things we settle in the first call.

Cases

From disconnected activities to a system that sells.

All cases →

FLAVIS – Dr. Schär · Pharma & Nutrition

Starting point: a young brand against a 40-year market leader, with patients, pharmacists, nephrologists and dietitians to reach.

System: a buyer journey for each audience, services instead of campaigns, CRM reorganised around the lifecycle.

Result: market leadership in 18 months, over 20 points ahead of the direct competitor (IQVIA data).

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Celte · Electronics distribution

Starting point: a CRM always postponed, salespeople used to working alone.

System: processes first, then the tool; shared pipelines and buying signals integrated.

Result: marketing and sales on the same CRM, used every day; no opportunity lost between stages.

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Lawlinguists · Professional services

Starting point: a team of project managers who did not feel like salespeople.

System: simple sales routines, LinkedIn, a people-centred CRM and a referral plan.

Result: +€1 million in one year, with almost no advertising budget.

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"I can’t imagine working without Bryan. They take a huge amount of operational work off our plate, they are a strategic sparring partner, and communication is extremely fast."

Susanne WaldthalerBrand Manager FLAVIS – Dr. Schär

"At first I doubted a strategy that seemed incomplete without Facebook and Instagram, but four years of numbers prove Davide and his team right."

Alberto FerrareseGeneral Manager, Röhm Italia

"I always put off adopting a CRM; I thought of it as wasted time and money. With clear guidance the process was genuinely painless."

Luca CarraroGeneral Manager, Celte

In the press

Who we are for (and who we are not)

We work well together if:

you lead marketing or communication in a B2B company and have digital projects to land
you have several suppliers and nobody holding the whole picture
you want every investment to show in sales, not just in reports