Bryan cases, told the way we actually worked.
The cases on this page aren't polished success stories. They are real examples of how we work with B2B companies that chose to put their house in order before accelerating. Each case is told the way we'd tell it to someone sitting across the table: context, starting question, what we decided to do together, what changed.
How to read these cases
- One case per client, in a normalized format you can scan in a few minutes.
- When the same client ran very different projects, the case sheet brings them together in a single coherent story — because often the value isn't the single project, it's the system.
- The frameworks, managed services and training mentioned are references to the matching pages on the site.
- Quotes are from our direct points of contact, where available. They are an editorial choice, not social proof.
ACS Data Systems
Building an internal Business Development Unit and ongoing operational management
- From brochure-driven marketing to a measurable Business Development function.
- 5 qualified appointments per week, delivered in a structured and repeatable way.
Celte
CRM Adoption, Marketing-Sales Integration and Account Management
- From a habit of 'putting off the CRM' to a system used every day by both marketing and sales.
- Buying intent signals integrated into the process — not as a separate dashboard.
Checkpoint Systems
Market entry strategy through trade show + observatory
- 82 hot leads from the SIMEI trade show, in a sector where the company was largely unknown.
- Building the message before the channel: an observatory as an editorial hook.
Consorzio Agrario di Bolzano
AI Empowerment journey and cross-functional training
- AI as a shared organisational competency, not individual experimentation.
- Training enriched with real-world marketing, sales and smart operations cases.
Creazione Impresa
Commercial offer evolution + content repurposing
- Years of existing content re-architected as a commercial value ladder.
- Appointments booked automatically, and a new revenue stream that pays for marketing.
FLAVIS – Dr. Schär
Ongoing strategic-operational direction (6+ years)
- From launch to market leadership in 18 months, in a category dominated by a 40+ year legacy brand.
- Marketing and sales designed as services within the buyer journey, not as campaigns.
Lawlinguists
Commercial direction and social selling enablement
- +€1 million in growth in one year, built with a team of non-salespeople.
- LinkedIn became the primary acquisition channel, managed entirely in-house.
Lippert
Sell-out strategy through distributors and trade show capitalisation
- 741 contacts generated at the Caravan Salon in Düsseldorf, with no pre-show promotion.
- Less mature distributors guided and supported; advanced partners activated as a marketing lever.
Over Stampi
Structured marketing and sales launch + AI adoption in processes
- From 'we don't know what to post' to a content system that fuels sales and relationships.
- AI used to overcome a real barrier: language in foreign markets.
Pixel Crew
One-shot strategic workshop
- Two focused sessions: a clear, immediately actionable operational direction.
- The essence of strategy: deciding what not to do.
Pool Industriale
Commercial offer evolution and business model redesign
- A long-established publisher reshapes its offer after 50+ years, starting from real client problems.
- Investment trend reversal: clients start requesting the service again.
Röhm Italia
B2B lead generation strategy with a limited budget, active for 4+ years
- From a poorly translated website to a steady stream of qualified leads.
- Model adopted as a benchmark for other group countries.
Simbios and Mikara (Dr. Schär Group)
Niche brand launch with strategic learning (non-lasting brands)
- Two brands launched and discontinued after approximately two years: the value was in the learning.
- Positioning, messaging and channels validated in markets new to the group.
The Best Rent
Brand construction followed by mid-term repositioning
- From logo to identity: brand awareness built in phases, not bought.
- Years later, website redesign and positioning centred on the guest experience.
VID Fire-Kill
Building a marketing-sales system from scratch
- From zero marketing to a LinkedIn channel powered by salespeople and partners.
- Events and relationships transformed into content that lives before and after — not just during.
Würth Modyf
Ongoing multi-country direction, focus on customer centricity and omnichannel
- A strong product brand that structurally adopts the end customer's point of view.
- 7 sales channels unified into a single customer-centric experience.
Want to find out if one of these paths fits your company?
30 minutes, no strings attached. We will tell you straight away if and how we can help.
