[EN draft] The Best Rent

Brand building and subsequent repositioning over the medium term

Starting point

The Best Rent grew over time in the hospitality space. The starting point was typical for many young companies: no structured brand identity, no explicit positioning. Years later, with a more mature brand and a story worth telling, a new need emerged — to clarify who they had become and to place their truly distinctive element at the centre: the guest experience.

How do you build meaningful brand awareness at two different stages of a brand's life — when it doesn't yet exist, and when it exists but can no longer articulate itself?

What we did together

In the first phase, the work started from scratch: logo creation, definition of the initial identity, and establishing the brand's earliest expressions. In the second phase — years later — the work evolved: website redesign, positioning clarification, and a sharper focus on guest experience as the defining element within their segment. Brand awareness grew because there was finally a clear story to tell.

Frameworks, managed services and training involved

What changed

A recognisable brand — first at the level of visual identity, then at the level of positioning. A guest experience placed at the centre not as a slogan, but as a criterion for deciding what to communicate and how to operate. Visibility that builds trust, rather than evaporating.

Voices from the client

What makes this case interesting

The Best Rent illustrates what we mean when we say brand awareness cannot be bought — it is built when the brand has something clear to say. It is also a case that shows brand work is never truly finished: it changes shape as the company matures.