The new website is not a brochure. It is the company’s first salesperson.
A prospect lands on the website and decides, within minutes, whether it is worth talking to a salesperson. We lead the project from that point of view: commercial goals, written requirements, supplier selection, coordination and adoption. Whoever you like builds the site; we keep the direction.
The new website arrives looking good. And salespeople work as before.
Almost every website project starts from the design and ends with a list of pages. In between, the decisions that really matter (what a visitor must do, which information each audience needs, how a contact reaches sales and the CRM) are made by whoever builds, because nobody translated them into requirements.
The result is a website the company likes and that changes nothing in sales.
The usual signs:
- The brief is a list of pages, not of goals
- The contact form lands in a mailbox nobody watches
- The supplier decides structure and copy because “it’s their job”
- Once delivered, nobody can say how many leads the site brought
From the customer journey to the website, not the other way round.
Who arrives and what they look for
We start from customers: who they are, where they come from, what they need to understand before asking for a contact. That is the material structure and content are built from.
Written requirements, in commercial language
We turn goals into a specification a supplier can quote and you can check: pages, journeys, integrations with CRM and tools, measurement.
Supplier selection and coordination
We compare proposals on substance, not price. Then we coordinate the work, hold the scope and flag in time when something slips.
Content and SEO on the buying journey
Copy and structure built on what customers search for, so visibility on search engines and AI assistants is a consequence, not a separate campaign.
Testing and adoption
Forms, tracking, handover of contacts to CRM and sales: we check it before going live, and follow the first months with the numbers in hand.
Websites that bring leads, not just visits.
Röhm Italia — from a badly translated site to a lead engine
Landing page, SEO structure, targeted Google campaigns and CTAs designed for the buying journey: a steady flow of leads, and a sales force working only on the warm ones. Four years on, the model is the reference for the group’s other countries.
FLAVIS – Dr. Schär — a website for every audience
Patients, pharmacists, nephrologists and dietitians have different questions: the website answers each of them and brings every contact into the CRM, at the right stage of the lifecycle.
