Faster than 10,000 cars
Das Autohaus: a dealer of second-hand and 0 km vehicles for individuals and businesses. Its strength lies in the network of supplier partners who are able to provide a single point of sale, over 10,000 products. Consult, thanks to Bryan, in real time.
The project
Das Auothaus was founded in 1955 and the brand has been one of the strongest in the area for over half a century.
The contact request started from the simple need to remake the site, in order to make it a business card more in line with the times and more efficient in warming up the public and generating qualified leads, highlighting the vastness of the commercial offer.
We believe that a website, no matter how well designed, can no longer be conceived only to tell the story of the brand.
La proposta Bryan
For this reason, Bryan transformed Dan Autohaus’ request and, in agreement with the client, chose to build a pre-sales platform, focused on the speed of the 3 phases that lead to the purchase: evaluation, choice, contact.
For this reason, the Das Autohaus website, in addition to the presentation of the products, is dotted with calls to action linked, among others, to the generation of an appointment. Furthermore, as evidence of the brand’s transparency, the same website is used during the appointment, as a generator of offers identical to those that the user can download independently from each product page.
The site integrates different technologies in order to lead the user to an appointment without any hitches on the way.
Algolia's hyper-fast technology is able to build the search results page in a few milliseconds, despite a database of over 10,000 references. The site also intersperses the search results with CTAs for scheduling appointments, reviews and a financing calculator, as well as integrating with the Salesforce system
Tools
The site is no longer just a business card, but a real working tool that sellers are led to use during appointments as a support tool.
Thanks to the financing calculation and the production of instant offer PDFs, sales performance maintains a constant growth trend.
Shall we organize a meeting?
We’re always happy to have a chat.
Tell us more about what you’re looking for and how we can help.
Call us: +39 02 36685620
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