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What is Loss Aversion and how does it impact consumer decisions?
Loss Aversion (or Avversione alla Perdita in Italian) is a psychological phenomenon that describes people’s tendency to fear losses more than they value equivalent gains. In other words, the pain of losing something is psychologically more intense than the satisfaction of gaining something of similar value. This theory was developed by psychologists Daniel Kahneman and […]
How Bounded Rationality can transform the way consumers make decisions
Bounded Rationality (or Razionalità Limitata in Italian) is a concept developed by economist and psychologist Herbert Simon, which describes how people make decisions in a limited and often suboptimal way due to cognitive constraints, incomplete information, and time constraints. Instead of making perfectly rational decisions, individuals often seek “good enough” or “satisficing” solutions that meet […]
Discover how the Fundamental Attribution Error can shape perceptions of your audience.
The Fundamental Attribution Error is a cognitive bias that leads people to overestimate the influence of personal or dispositional characteristics in the behavior of others, and to underestimate the role of circumstances or external factors. In other words, we tend to think that the actions of others are mainly the result of their personality, rather […]
Why do people ignore statistics and make emotional decisions? Discover the power of the Base Rate Fallacy.
The Base Rate Fallacy is a cognitive error that occurs when people ignore or underestimate general statistical information (base rates) in favor of specific and relevant information for the case at hand. In other words, there is a tendency to give more importance to immediate and specific details, neglecting the background statistical data that provide […]
How the Bandwagon Effect can turn a simple trend into a global success
The Bandwagon Effect, also known as Effetto Carrozzone in Italian, is a psychological and social phenomenon that occurs when people tend to adopt behaviors, beliefs, or trends simply because “everyone else is doing it.” In other words, the bandwagon effect describes the tendency of people to follow the crowd, without necessarily reflecting or analyzing whether […]
How to automate WordPress forms to Microsoft Bookings using Power Automate
In the digital age, process automation is essential to improve efficiency and reduce time spent on manual activities. A common example is managing bookings, which can be time-consuming when done manually. However, many automation tools may seem complex and reserved for experienced developers. The good news is that, thanks to the Microsoft suite, you can […]
The best switchboard solutions to optimize the efficiency of sales and customer support teams.
In an era where remote work and business agility are essential, adopting a smart phone system solution is not just a choice, but a necessity to ensure the efficiency of sales and customer support teams. Modern companies must face new challenges, such as integrating communication systems, team collaboration, and optimizing customer interactions. Phone system solutions […]
Crisis management plan: cases, costs and resilience strategies
A crisis management plan is a strategic tool that a company uses to prepare for, respond to, and manage critical events or emergency situations that could jeopardize its reputation, operations, or relationship with customers and stakeholders. A crisis can be caused by various factors, such as business incidents, legal issues, data breaches, product crises, negative […]
Why Choose Riddle Instead of Typeform: Sharing Results is the Key to Success on Social Media
One of the main advantages of Riddle is its built-in results sharing function. At the end of a quiz, Riddle offers direct sharing buttons for platforms like Facebook, Twitter, LinkedIn, and other social networks. This means that users, after completing the quiz, can immediately share their results with just one click. This feature is perfect […]
Why Overconfidence Bias can turn your strategies into successes or failures
The Overconfidence Bias (in Italian Bias di Eccessiva Fiducia) is a psychological phenomenon in which people tend to overestimate their knowledge, skills, or predictions compared to reality. This error in judgment leads individuals to believe they are more capable or informed than they actually are, reducing their perception of risk and increasing their confidence in […]